Biotherm

Example of the Biotherm product line and advertising especially designed for men.

Biotherm is a prestige skin care company whose tag line is "Be Healthy. Be Beautiful."

Biotherm originated from mineral water. In the early of 19th century, a French biologist discovered that mineral water under Pyrenees mountain in the southern part of France has "Thermal Plankton", a key to beautifully healthy skin, a potent skin rejuvenator. He applied for intellectual property rights on this discovery, and, in 1952, acquired the IP right and used it in skin care product. Thus, the therm in Biotherm's name comes from Thermal Plankton, an ingredient found in every Biotherm product. The Bio comes from the profession of the founder; biologist.

Biotherm was acquired by L'Oreal in 1970.